A Creative Collaborative
Your mission, our support
Sapling Strategies is a newly formed creative collaborative founded by Colin Campbell and Lindsey Shelton. Together, we bring a blend of extensive experience in digital platforms, strategic communications, and nonprofit marketing, equipping us to help build visibility, engagement, and public support for your critical mission.
What We Offer
Campaign Development and Collaborative Opportunities
Social Media Strategy
SEO Optimization
Creative Content Development and Scheduling
Community Engagement and Response Management
Analytics Monitoring and Reporting
Management of Paid Social Media Campaigns
About Lindsey
Lindsey brings an unmatched skill set, specializing in the execution of integrated marketing campaigns across paid, earned, owned and shared media channels. As Learning for Justice’s first marketing coordinator, she designed and executed campaigns to increase awareness and engagement with LFJ’s resources and highlight the issues facing educators and students today. She also led collaboration with in-house and external teams to develop creative content and strategies. With a focus on clear goals, powerful messaging and results-driven approaches, Lindsey has translated her exceptional storytelling ability into successful multi-channel marketing management
About Colin
Colin has honed expertise in digital platform management and user engagement, significantly enhancing the online presence of the Learning for Justice program for the Southern Poverty Law Center. He has led website redesign initiatives that drove hundreds of new user registrations and spearheaded SEO strategies that brought the organization’s site to one million monthly visitors. As a graphic designer, Colin has created compelling digital and print materials for progressive state and federal political candidates to highlight key, actionable elements of their platforms. His work demonstrates a deep understanding of how to optimize digital systems to ensure key resources reach diverse audiences.
